The Shared value of Data: Relevant Omnichannel marketing

Woensdag: 15:45 - 16:15, Lezingenzaal 3

By combining data from all touchpoints you can create an ideal basis to understand the customer. But how can you use this data to be more relevant to the customers? And how can you always tell a consistent story?
In this presentation Niels Reijmer will show how de Bijenkorf creates segmented and personalised experiences on the site, in emails and in other online marketing channels.


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