The Apteco Marketing Suite™ is a big data platform for customer and marketplace data. We bring together your first party customer data with all their sales transactions, digital interactions, communication and response data. We can enrich this with third party data for business, consumer and public information.
We use all of this for powerful analytics and to create visualisations, models, segments, scores and audiences to drive your marketing. We connect these audiences to your downstream marketing delivery channels and retrieve the marketing outcomes to further enrich the data.
Insight and results can be shared with anyone in your organisation via our device independent reporting tool.