The world is digitising rapidly and the amount of data available to organisations is enormous. This trend will continue, not only with regard to data collected from the relationship with the customer, but also with regard to data that is made available by others. With the increase in data, there is also a growing need and necessity to be able to access, analyse and apply this data structurally. Not only to be able to give the customer the most relevant message at the right time and through the right channel, but also to be able to respond more quickly to the KPI's that are relevant for an organisation. EDM supports organisations in mapping these needs and offers solutions in the field of data quality, customer insight and target group reach.