App experimentation as a strategy at Booking.com: 3 reasons for running experiments on apps
13:15 - 13:45
This is a 2022 presentation
Are you running experiments on your apps? Why not?
Would you like to learn why and how Booking.com is running experiments on their apps?
In this presentation 3 reasons will be shared why Booking.com is running experiments on its apps and how it is doing this. Including never shared before examples and relevant anecdotes.
Apps are over two-thirds of our mobile bookings and over 40% of total room nights in Q1 2022. Being such an important part of our business it makes sense to use experimentation to make sure we are making the right product decisions and to validate we are adding value to our customers.
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Theme
Data Science
De impact van Data Science op onze business is enorm. Het ontsluiten van gestructureerde en ongestructureerde data door (zelf)lerende modellen vindt toepassing binnen allerlei bedrijven. Het oplossen van grote vraagstukken zoals: 'Hoe kan ik mijn klanten persoonlijker benadrukken met onze e-mailcampagnes?' of 'Kunnen we de hoeveleheid fraudegevallen bij aanvragen terugdringen?' gaat steeds sneller en effectiever door het gebruik van deze voorspellende toepassingen. Data Science helpt om continue waardevolle resultaten te behalen en te innoveren.
