Data science and experimentation at Booking.com: a data-driven approach to solving customer needs

It took 30 years before evidence based medicine became the standard. How long will it take before businesses will use the same rigor for making business decisions?
 
At Booking.com we have experienced what a data driven organisation means for creating business impact. And what looks it like, when experimentation is part of the culture.
During this session we will share our experiences and learnings on how data science and experimentation go hand in go (most of the times…...)