Luuk Figdor

Luuk Figdor is a Senior Sports Technology Advisor with Amazon Web Services. Once adept at sports betting, he now advises teams, leagues, and broadcasters on the use of data, algorithms and technology to bring fans closer to the action. Shining a light on race strategies used on the Formula 1 pit wall, uncovering core skills of the 600 players under contract in Bundesliga, or automating the identification and production of in-game stories are a few of his recent achievements. In his spare time, he explores the use of Artificial Intelligence in ART, building living portraits and the like.