App experimentation as a strategy at Booking.com: 3 reasons for running experiments on apps

DON 13:15 - 13:45

Zaal 3

Are you running experiments on your apps? Why not?
Would you like to learn why and how Booking.com is running experiments on their apps?
In this presentation 3 reasons will be shared why Booking.com is running experiments on its apps and how it is doing this. Including never shared before examples and relevant anecdotes.

Apps are over two-thirds of our mobile bookings and over 40% of total room nights in Q1 2022. Being such an important part of our business it makes sense to use experimentation to make sure we are making the right product decisions and to validate we are adding value to our customers.