Case Study: Data Driven Marketing in European Football

11:15 - 11:45

Dit is een presentatie van 2018

Sports Alliance works for 106 Football Clubs in 6 European countries. These clubs, with the help of Sports Alliance, have found a way to turn their Fan data into Data Driven Marketing.

Sports Alliance offers a Data Driven Marketing Platform that gathers data from different source systems. The collected Fan data is cleaned, validated and deduplicated in the ''orange Box'' and made available in various Marketing tools for the Club Marketer to use.

All the client ‘orange boxes’ use the same data model which allows for the creation of European benchmarks.

This Case Study will show you how this is done and what the results are.

This lecture is made possible by Tableau.