How Heineken created a retail customer 360 view using Microsoft Azure and Powerbi

DON 10:30 - 11:30

Dit is een presentatie van 2018

We will share the way of working and demonstrate the data & analytical solutions that fuel the Retail strategy in:

  • Excellent Outlet Execution
  • Grow Revenue
  • Win-win with customers

These building blocks enable a 360 view of the customer. In the demo we will show how internal volume and financial data and external (Nielsen) market data are combined to create one customer view.