HOW THE INSIGHTS LAB DRIVES THE “PERFECT STORE”

Heineken is using analytics insights in strategic decisions and day-to-day operations.

The Insights Lab is an incubator to realize Advanced Analytics ideas by running experiments with the business. It is a nucleus radiating data-driven entrepreneurial culture by simply doing it.

Examples will be given how we’re using analytics to create the “perfect store”.
 

This lecture is made possible by GoDataDriven.