Unstructured: Unlocking the value of less-structured 3rd party data

DON 14:00 - 14:30

Zaal 7

LexisNexis

Unstructured: Unlocking the value of less-structured 3rd party data.
The value of unstructured 3rd party data is often misunderstood and overlooked. In this presentation, David Hanson, General Manager and Global Segment Leader, Data-as-a-Service, Due Diligence Solutions and Alliance at Nexis Solutions, will break down not just why it should play an important role in your company’s data analysis processes and strategy, but how to unlock its underlying value.

Hanson will take attendees through the core qualities of unstructured data, analyzing why its unwieldy and qualitative nature leads so many data experts to overlook its value. From there, he will share how LexisNexis’ three-step process of curation, contextualization and quality analysis work together to make unstructured data more searchable, more usable and more powerful.

• Step One: Curate data to only include vetted and trusted sources that won’t lead to false conclusions. In a world where only 53% of us trust the media, this is more important than ever.
• Step Two: Contextualize the data by applying specific, detailed enrichments (industry, company and individual references, article or comment sentiment, etc.) that convert unstructured data to semi-structured, searchable data.
• Step Three: Conduct quality, in-depth analysis that delivers powerful, actionable insights.

Along the way, Hanson will also share several real-world case studies, detailing how LexisNexis partners with three large organizations to use unstructured data to power their strategies and make more informed and impactful business decisions.

  • Thema
    Data Science

    Organisaties beschikken al over extreem veel data. De grote uitdaging zit erin om met de beschikbare data waarde toe te voegen aan een proces of klanttraject. Data science is daarvoor uitstekend geschikt. Finance en het voorspellen van consumentenbehoeften zijn twee gebieden waarop data science effectief is toe te passen. De investering loont sowieso, want beschikt een organisatie over meer inzicht, dan zijn ook slimmere keuzes te maken. Het thema data science neemt precies hierom een steeds prominentere rol in tijdens de Big Data Expo.