In 2008 Jorden ran his first experiment using Google Website Optimizer and working for Moneyou. Both do not exist anymore. After working for ABN AMRO and Google he started at Booking.com in 2017. First running b2b experiments behind a login and now doing product development and optimising the room funnel on the guest facing apps.
Presentatie(s) gegeven door Jorden Lentze
App experimentation as a strategy at Booking.com: 3 reasons for running experiments on apps Jorden LentzeDon 13:15 - 13:45 Zaal 3